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BROOKDALE GOLF CLUB

MARKETING CASE STUDY

Success Story Highlights

We recently partnered with Brookdale Golf Club using our comprehensive marketing package, and achieved remarkable results within the first 90 days.

The club engaged with an outside marketing company to run a number of campaigns to promote the club. This has resulted in new members joining part way through the year along with room hire bookings for this winter.

Brookdale Golf Club
Golf Club Business Manager
6
New Full Adult Members
10
Visitor Bookings
8
Function Room Bookings

Campaign Analytics

Our data-driven approach allowed us to track performance across multiple channels, ensuring optimal results.

Social Media Performance

33.2K
Total Reach
458
Content Interactions
806
Lifetime Followers
31.5%
Reach Growth

All growth achieved organically without paid advertising, demonstrating the quality of our content strategy.

Email Marketing Success

70%
Open Rate

Industry average: 37%

3%
Click-Through Rate

Industry average: 2%

Our targeted email campaigns consistently outperformed industry standards, with engaging content that prompted action.

First 90 Days: Total Leads Generated

35
Function Room
16
Membership
19
Visitors
6
Other
2
Society

Marketing Materials Overview

We created a comprehensive suite of marketing materials to promote Brookdale Golf Club across multiple channels.

Social Media Campaigns

Our social media strategy included targeted posts showcasing the club's facilities, special offers, and events. Each post was designed to drive engagement and prompt action.

Campaigns Included:

  • Competition promotions
  • Function room availability
  • Visitor offers
  • Member referral incentives
  • Society packages

Results:

  • 31.5% increase in reach
  • 11.3% increase in engagement
  • Consistent growth in follower count
  • Direct conversions from social posts

Email Marketing Campaigns

Our email strategy focused on segmented campaigns with clear calls to action, delivering relevant content to the right audience at the right time.

Campaigns Included:

  • Visitor promotions
  • New member offers
  • Event announcements
  • Competition results
  • Club updates

Results:

  • 70% average open rate
  • 3% click-through rate
  • Direct bookings from emails
  • Increased website traffic

Ready to Drive Similar Results for Your Golf Club?

Let us help you implement a comprehensive marketing strategy tailored to your club's unique needs and goals.

Contact Us Today

Social Media Creatives

Our eye-catching social media designs helped Brookdale stand out and drive engagement across platforms.

Competition Creative

Competition Creative for Mens Open

Aerial imagery of the course combined with clear, concise competition details. This post for the Mens Open generated significant interest with a 4-ball betterball format.

Function Room Creative

Function Room Creative

Elegant promotional material highlighting function room availability during the summer season, featuring warm, inviting imagery of the venue.

Visitor Offer Creative

Visitor Offer Creative featuring free drinks promotion

"FREE DRINKS + GOLF" campaign offering 2 or 4 free drinks when booking a 2 or 4 ball from 12 PM mid-week & 2 PM on Saturdays. This promotion drove a significant increase in visitor bookings.

Member Offer Creative

Member Offer Creative with £50 bar credit

"£50 FREE BAR CREDIT" promotion for new members who join, featuring stunning aerial imagery of the course. This incentive was particularly effective for converting visitors to members.

Society Offer Creative

Society packages promotion

"SOCIETY PACKAGES FROM ONLY: £23.00pp" with additional food options highlighted. This promotion was instrumental in securing society bookings.

Clubhouse Creative

Clubhouse bar offerings

"A REFRESHING CHOICE" promotion featuring a selection of beverages with prices clearly displayed. This campaign highlighted the clubhouse bar offerings to both members and non-members.

Email Marketing Examples

Our email campaigns achieved a remarkable 70% open rate, significantly outperforming the industry average of 37%.

Visitor Offer Email

Visitor offer email template

"CALLING VISITORS" email campaign promoting free drinks when joining at the 19th hole after a round. The email featured clear CTAs for booking 2-ball or 4-ball options.

New Member Offer Email

New member offer email template

"The Open Special" 7-DAY PLATINUM MEMBERSHIP promotion offering £50 bar credit and a complimentary lesson. This email campaign had limited availability to create urgency.

Entertainment Night Email

Entertainment night promotional email

"A NIGHT OF ENTERTAINMENT WITH ARCHIE KELLY" email promoting a special event following the Vice Captain's Day, featuring the star of "Phoenix Nights" and "Max & Paddy's Road to Nowhere."

Competition Results Email

Competition results email template

"LATEST LADIES COMPETITION RESULTS" email celebrating the performance of women golfers at the club, featuring detailed results from the LLGA Shield Matches and other competitions.

Print Marketing Materials

Our premium print materials reinforced the Brookdale brand and provided tangible marketing assets for the club.

Membership Brochure

Membership brochure cover and spread

Professional membership brochure featuring aerial imagery of the course, club history, and details of membership options. The brochure served as a key conversion tool for prospective members.

Clubhouse Menus

Clubhouse menu designs

Elegant menu designs for the clubhouse featuring the Brookdale branding. The professional presentation enhanced the dining experience and reinforced the club's premium positioning.

Function Room Promotional Materials

Function room flyer and brochure

Function room flyers and brochure pages showcasing the venue's capabilities for weddings, parties, and corporate events. These materials helped secure 8 function room bookings within the first 90 days.

Get In Touch

We're ready to help your golf club reach its full potential.

hello@thedigitalclubhouse.co.uk 01942 949198